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Women should be alluring, says priyanka chopra at agenda Aaj tak

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MUMBAI: “A woman should always be alluring, we are made to be alluring, we come from the land of Kamasutra.” Actor Priyanka Chopra, who starred on Day 2 of Agenda AajTak, provided perhaps her most candid thoughts yet in response to hard questions about crimes against women, the role of Bollywood in a larger societal message about women, and what the government needs to do.

“Crimes against women will come down when laws are implemented properly. Laws exist, but there is fearlessness. Unless that fear goes, crimes against women won’t go down,” Priyanka said in response to a question from the BJP’s Anurag Thakur on how the film industry could help in the fight against rape in the backdrop of the December 16 Delhi gangrape. “The film industry is for entertainment. Don’t think society should put the responsibility of the message solely on the film industry. That’s the government’s job,” she said.

Explaining that she still needed to take the big ‘masala’ films in order to be commercially viable for the freedom to do ‘meaningful’ cinema with strong female characters, Priyanka told the audience about her upcoming sport biopic on Indian Olympian boxer and icon Mary Kom.

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“Training is on, you’ll see my muscles soon. Mary Kom’s character was difficult. But I believe it needs to be the story of every girl, of how barriers are broken. This is the story of every girl who’s had to break barriers in her life,” said Priyanka.

The actor, who has recently signed on as brand ambassador for GUESS, the “first who isn’t blonde and blue-eyed”, was sporting enough to stand up on stage and show the audience a bit of what training has done for her — some nifty footwork and the boxing stance: “I’m a good boxer now! I’ve picked up a few tricks! I’ve never been sporty in my life, ironically. Have had to turn my life upside down learning a new sport.”

About her relationships and private life, Priyanka said, “I’m private, but I’m not politically correct. I believe that if I give my 90% to the public, the remaining is for my private life and family. I share a lot on social networks. I don’t believe being a public figure means laying bare all details about my life. A part of my life needs to be mine alone. I used to hide the papers when my father was sick, because of the malicious things people wrote about me. My father was my best friend. I could talk to him about anything.”

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To the inevitable question: Modi or Rahul, Priyanka played safe. “I’m very politically correct. I refuse to comment on anything political.”

“We are taught that India is a secular country. We don’t need to all think like one person. We don’t live in a dictatorship. We live in a democracy, and we should be proud of it,” she said.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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