News Broadcasting
Zee Tamizh launched on Rogers Cable
MUMBAI: ZEE Americas, the number one South Asian Entertainment Network, in partnership with Ethnic Channels group, the largest distributor of ethnic services in Canada, launched Zee Tamizh on Rogers Cable. The addition of Zee Tamizh makes a total of 10 ZEE channels currently distributed in Canada.
Zee Tamizh is a general entertainment channel that offers a variety of unique programs targeting the Tamil-Canadian audience. Rogers Cable subscribers who enjoy Zee’s top programming can now watch their favorite shows in Tamil throughout the day. Canada has a very large Tamil population, and Zee Tamizh will be of a lot of interest to this vibrant community.
“The Tamil segment is one of the fastest growing South Asian language groups in GTA. It was an obvious step for us to be part of that movement. With a separate Zee pack on Rogers, we will expect excellent results from the Canada market,” said ZEE Americas general manager Sameer Targe.
President of Ethnic Channels Group Hari Srinivas, added, “We are very thrilled to partner with Rogers Cable on the launch of Zee Tamizh. The Zee Network provides unmatched entertainment, and Zee Tamizh will assist Rogers to grow their subscriber base by capturing new clients, who are looking for more relevant South Asian programming.”
Viewers can subscribe to Zee Tamizh on Rogers Cable Channel 622.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
