New Delhi: 24rd JULY, 2013: JJ Valaya heralds the couture season of 2013 with the grand opening of the Aamby Valley India Bridal Fashion Week in association with Azva, the Hotel Grand, New Delhi. JJ Valaya’s show is presented by the AMR Group, a diversified business conglomerate with business interest in different industry verticals.

A visual spectacle involving nearly 50 models and 30 artistes will showcase the JJ Valaya Couture collection set amidst a creatively charged set designed by Scenographer Sumant Jayakrishnan depicting a grand conglomeration of royals at a reception to welcome the Maharaja and his daughter, the princess, from their adventures in Spain. The Maharaja, in turn, a devoted believer of India and its wonders, and now also fascinated by all things Spanish is keen to showcase his newfound inspirations. In an endeavor to take the audience through his exalted experiences, this collection projects a medley of Spanish and Indian influences, both visually as well as through a specially created soundtrack by Gaurav Raina of Medieval Pundits. However, rather than dwell upon the rather obvious visual connects of Spain, the collection delves into seemingly contradictory juxtapositions to come out with a unique collection of the some of the finest couture statements of the season.

Section 1. Inspired by the laces found in Spanish fans and headgears, and combined with the elegant grandeur of Indian jewels, this collection in Ivory showcases a sinuous blend of the tailored with the flow.

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Section 2. Imbued with the soul of Spain, Huge fringed shawls, known as “Mantón de Manila” remain a Spanish tradition and almost always depict flowers in varied hues and sizes. In harmony with the beauty of the Indian Jamawar, a unique collection takes birth in deep aubergines, reds and Turquoises in rich silks and jacquards.

Section 3. Diego Rivera was a Mexican artist known for his exquisite murals. Besides the fact that Mexico was once occupied by Spain, Diego Rivera also started his career with a famed Spanish artist, Eduardo Chicharro. His frescoes (with an almost renaissance like resonance) combined with the unrivalled beauty of Indian Miniature art are the inspiration for a collection in blacks and reds.

Section 4. A collection inspired by battle…by the armors of Spain and India, a collection that plays with modern shapes and forms using metallic transfers and fine metal embroideries. Velvets, Tulles and georgettes hold court in lush burgundies and distressed greys.

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Section 5. The final collection stands inspired by perhaps what Spain is best associated with; the bullfighters, also known as the Toreros, and commonly as matadors. Their flamboyant costumes find an unusual mate in the unique forms of Thewa jewelry and digitally printed Matka silks.

Section 6. The Bride. Need we say more?

The story of this collection also continues off-ramp and weaves its way into a beautiful experience center located in the exposition area of the IBFW. Here the showcase focuses on the complete JJ Valaya Bridal experience involving Haute Couture, Bridal Couture, Conceptual wedding design (in association with Fashion One and FNP), Wedding gifting concepts (in association with The Home of the Traveler (THT) and bespoke fine cuisine concepts (in association with Seasons).

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AMR Group, a diversified business conglomerate with business interest in different industry verticals, feels honored to associate with JJ Valaya – Kapil Aggarwal, MD AMR Group “A name of repute in the fashion domain, one that has won laurels on myriad national and international platforms. He is indeed one of the biggest names when it comes to bridal trousseau in India. He has that flair and knack of seamlessly blending the contemporary with the traditional. AMR is delighted at the fact that India Bridal Fashion Week is being organized in the national capital for the very first time. As a business entity that’s been at the forefront of fashion & related developments in the region we feel proud to partner with it.”