MAM
Agency M unveils the ITCH Summit
Mumbai: Agency M, renowned for its pioneering efforts in branding Made in India SMEs, is thrilled to announce The ITCH Summit – a platform designed to ignite inspiration through tales of triumph.
Agency M’s mission extends beyond mere brand creation; it involves crafting success stories that drives India’s progress. With a specific emphasis on empowering the pillars of our nation’s economy, Agency M is dedicated to uplifting SMEs and solopreneurs, pushing the limits of traditional branding to uncover fresh opportunities for Made in India products.
Under the visionary leadership of entrepreneur Prateesh R Nair, Agency M embodies a transformative spirit, blending youthful vigor with a deep-rooted commitment to community empowerment. Leveraging the dynamic young branding and advertising students of Miles School of Branding and Advertising (SoBA), Agency M is revolutionizing the branding landscape for SMEs across India.
Agency M founder & CEO Prateesh R Nair affirmed, “Agency M is dedicated to turning dreams into reality. Our aim is to provide impactful branding solutions to SMEs nationwide. The ITCH Summit epitomizes our dedication to empowering, inspiring, and catalyzing change.”
In alignment with our ethos, Agency M has enlisted industry legends as advisors, enriching our efforts to redefine success and nurture aspirations.
The ITCH Summit, presented by Agency M, promises to be a celebration of innovation and inspiration, featuring visionary speakers and trailblazing entrepreneurs. Scheduled for 2 March 2024, at Miles Stadium, Bangalore, the event will be orchestrated by the enterprising student body of Miles SoBA.
The ITCH Summit guarantees an unparalleled experience, leaving attendees captivated and invigorated for the greater good. The roster of speakers for ITCH 2024 comprises unsung heroes and exceptional individuals driven by an insatiable ITCH to scale new heights.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
