MAM
Vikram Gaikwad quits Creativeland Asia
MUMBAI: After six years in Creativeland Asia, Vikram Gaikwad has put down his papers as partner and executive creative director.
He has been with the agency since its inception in 2007. Gaikwad said, “I am very proud of what we have achieved at Creativeland in a very short time. With the coming of the New Year, I have decided to move on and make time for my other areas of interests. My heart and good wishes will always be with Creativeland and I hope they get every success they deserve.”
Commenting on the development, Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “Vikram has been a great friend and an incredible support in my journey. Creativeland is thankful to him for all the support and service that he has extended. And I sincerely wish him the best for the new path that he has charted out for himself.”
Prior to Creativeland, Gaikwad had worked with Enterprise Nexus, Leo Burnett and Grey.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
