Ad Campaigns
Tradus.com takes forward Kejriwal’s ideas
MUMBAI: Arvind Kejriwal with his jhadu was a common sight during the recently concluded Delhi state elections. And cashing on the popularity, Tradus.com, a location-based marketplace, is now offering the aam aadmi the symbolic jhadu for just Rs 5.
On the innovative offer, Tradus.com CEO Mudit Khosla said, “The jhadu has become a symbol of change and honesty, which resonates well with Tradus’ endeavour of bringing nearby sellers that offer honest prices to buyers. We encourage all our patrons to own this jhadu at an honest price and celebrate the birth of a corruption-free Delhi.”
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The company doesn’t want to cheat its customers and hence, have well-defined parameters for the product. The jhadu available on Tradus.com is manufactured at production units in Delhi NCR.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
