Hindi
New Year jinx continues at BO with no big show
MUMBAI: The first Friday of a new year jinx continues to haunt as a film released on the first Friday of a year inevitably fails. But, having watched Mr Joe B. Carvalho, one is convinced first Friday or Diwali Friday, the result would have been the same; the film is bad. The film barely manages to cross two crore mark over its first weekend.
The 3-D experiment with Sholay does not click as the film meets with lukewarm response. The curiosity value of this being the legendary film Sholay or the fact that it was converted into 3-D format seemed to be missing. Having collected about 1.3 crore on Friday, the film did not show much improvement as it ended its weekend with 5.2 crore. At this rate, it may prove to be a costly experiment.
Dhoom 3, true to its title, continued breaking records even in its second week at the box office. The film collected 65.24 crore in its second week taking its two week total for Hindi screens to 245.25 crore. The film is steady over its third weekend with figures of 12.49 crore and adding 42 lakh for Tamil and Telugu versions. At the end of 17 days, the film’s total collections stand at 257.73 crore for Hindi and 12.49 from T&T taking its total recovery to 270.22 crore.
Mahabharat (animation) has not been able to cash in on Christmas vacations. The film has managed to collect 1.3 crore in its first week.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
