Applications
21st Century Fox brings popular shows to connected devices with FXNOW app
MUMBAI: It’s been some time that industry pundits predicted the rise and rise of the online viewing and now gradually it seems to be becoming a reality. Considering the growth potential of the sector, the Twenty-First Century Fox (FOXA_) has started the rollout of its “TV Everywhere” app – FXNOW that will bring ad-supported shows to multiple devices for subscribers to supported cable providers.
The app will have programs from FX, FXX and FXM, and will be available to about half of the pay-TV subscribers who receive the channels at home on devices including the iPhone, Android phones, and Xbox One. The app includes shows such as Archer, Chozen, Sons of Anarchy, Justified, Wilfred and The Americans. It will also include episodes of upcoming shows such as The Strain and Fargo.
The Los Angeles-based network made the announcement today. Viewers will also have an access to 45 to 60 movies a month besides the original programming.
Since the app is ad-supported, the company has an advantage as it would also generate revenues. The customers of AT&T’s U-verse, Comcast, Cablevision, and Suddenlink are among those that can access the service, while negotiations are still under way to add more Pay-TV operators.
As more and more international companies are realising the business potential of the online-viewing platform, hope the Indian companies come up with more streaming options soon.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
