Brands
HDFC ERGO’s launches unique on-ground activation
MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.
This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back to his seat enjoying the movie with other audience.
Storyboard:
On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host. He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.
HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.
The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.
Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”
Brands
Bombay Dyeing threads profit through tough quarter
Q3 net at Rs 1.83 crore on Rs 324.02 crore revenue.
MUMBAI: The fabric may have thinned, but the stitch still holds. The Bombay Dyeing and Manufacturing Company Ltd reported a standalone net profit of Rs 1.83 crore for the quarter ended December 31, 2025, a sharp turnaround from a loss of Rs 9.92 crore in the preceding September quarter. However, profit remained below the Rs 70 crore clocked in the corresponding quarter last year.
Revenue from operations for the December quarter stood at Rs 324.02 crore, compared with Rs 362.63 crore in the September quarter and Rs 414.81 crore a year earlier. Including other income of Rs 26.60 crore, total income came in at Rs 350.62 crore, down from Rs 453.62 crore in the year ago period.
For the nine months ended December 31, 2025, revenue from operations stood at Rs 1,064.49 crore against Rs 1,246.41 crore in the previous year. Net profit for the nine month period rose to Rs 5.67 crore, compared with Rs 478.35 crore in the corresponding period last year, reflecting the absence of large exceptional gains seen earlier.
The quarter’s profit before tax stood at Rs 3.02 crore for the nine month period and Rs 588 crore for the comparable nine month period last year, driven by exceptional items of Rs 552.70 crore in FY25. In the December quarter this year, exceptional items were marginal at negative Rs 0.90 crore, compared with Rs 50.71 crore in the year ago quarter.
Total expenses for the December quarter were Rs 362.43 crore. Cost of materials consumed stood at Rs 204.10 crore, while other expenses were Rs 73.91 crore. Finance costs were contained at Rs 2.62 crore, down from Rs 3.61 crore in the September quarter and Rs 3.30 crore a year earlier.
Segment wise, the Polyester business remained the mainstay, contributing Rs 305.93 crore in quarterly revenue, compared with Rs 395.99 crore a year ago. Retail and Textile delivered Rs 14.83 crore, while Real Estate revenue was negligible in the quarter, against Rs 3.15 crore in the corresponding period last year.
Segment results before tax and finance costs showed Polyester reporting a loss of Rs 26.34 crore in the quarter, versus a profit of Rs 22.47 crore last year. Retail and Textile posted a profit of Rs 2.94 crore, while Real Estate recorded a loss of Rs 5.05 crore.
On a consolidated basis, the numbers mirrored the standalone performance. Consolidated net profit for the quarter stood at Rs 1.92 crore, against a loss of Rs 9.85 crore in the preceding quarter and a profit of Rs 70.06 crore a year ago.
Other comprehensive income for the quarter was Rs 22.53 crore, largely due to fair value changes in equity investments. Total comprehensive income for the period stood at Rs 12.61 crore on a standalone basis and Rs 12.68 crore on a consolidated basis.
As of December 31, 2025, total segment assets were Rs 2,894.42 crore on a standalone basis, with net capital employed at Rs 2,348.98 crore. Paid up equity share capital remained at Rs 41.31 crore, with earnings per share for the quarter at Rs 0.09, compared with Rs 3.39 in the corresponding quarter last year.
With revenue under pressure and polyester margins fluctuating, Bombay Dyeing’s latest numbers reflect a business navigating cyclical headwinds. The profit may be modest, but after the previous quarter’s loss, the company has at least managed to keep its weave intact.
