GECs
Colors ushers hope with ‘Mission Sapne’
MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.
Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.
Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”
Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”
Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
