Brands
Upen Patel and Leah Weller in Coeur Campaign
MUMBAI: Actor Upen Patel has not only been voted as the sexiest man in Asian but also has modeled for well known brands like Versace, Hugo Boss, Tommy Hilfiger, Savile Row and Paul Smith. The actor has been seen in hit Bollywood films like 36 China Town, Ajab Prem Ki Ghazab Kahani, etc and is making his debut down south with Shankar’s megabudget film Ai with Shankar and Amy Jackson.
The good looking Patel boy recently shot for Coeur’s 2014 Spring/Summer campaign where the actor cum model can be seen alongside the stunning Leah Weller, daughter of rockstar Paul Weller. Patel and Weller look fabulous together and the campaign is already attracting attention given the appearance of Leah working the androgynous look to perfection.
Stripes and metallics dominate the range by international designer Peter Jeun Ho Tsang. He was inspired by British tailoring and Asian fabrics which together have produced this fusion line.
Looks like 2014 is off to a great start for Upen!
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
