Brands
Gravolite partners with JSG Women’s Yuva Kabaddi League 2024
Mumbai: Gravolite became the official supplier of Kabaddi Mats for the JSG Women’s Yuva Kabaddi Series scheduled to be held from 20th February 2024 to 26th February 2024 in Jaipur. These state-of-the-art mats have been approved by the Kabaddi Federation of India.
The Yuva Kabaddi Series is back with the 8th Edition for JSG Women Yuva Kabaddi Series 2024. For the first time in YKS women players are Participating and this will be a game changer in Kabaddi Ecosystem as there is no such series for women in the country apart from the usual nationals and open Local tournament.
Six teams are participating namely Palani Tusker, Aravalli Arrows, Murthal Magnets, Periyar Panthers, Himalayan Tahrs, and Panchala Pride. Players from Six different states Haryana, Tamil Nadu, Rajasthan, Uttar Pradesh, Himachal Pradesh, and Delhi will be participating in the inaugural JSG women YKS 2024
Gravolite Kabaddi Mats will be used throughout the tournament considering the infrastructural requirement recommended by the Federation as per international standards and keeping in mind the safety and well-being of the athletes.
Gravolite director Vaibhavi Somani said, “Kabaddi as a sport has been gaining prominence over the years and we are thrilled to announce that Gravolite is the official supplier of Kabaddi Mats for this prestigious JSG Women’s Yuva Kabaddi Series 2024. At Gravolite, we are committed to manufacturing world-class mats that not only enhance the overall sports infrastructure experience but also prioritize the health and well-being of the players to avoid injuries. Our Gravolite Kabaddi mats offer the desired cushion base and floor padding, enabling athletes to perform their maneuvers effortlessly. Practicing and competing on professional mats like ours empowers sportspersons to elevate their performance and excel in international tournaments. We are honored to contribute to the success of JSG Women’s Yuva Kabaddi Series 2024 and the advancement of Kabaddi as a sport.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
