MAM
Shilpi Prasad launches debut book “Women Beyond Pink”
Mumbai: In her first literary endeavor, Shilpi Prasad explores the evolving landscape of marketing to women in her book titled “Women Beyond Pink.” Drawing on her extensive experience in PR, communications, and digital marketing, Shilpi sheds light on the evolution of media campaigns targeting women and provides insights into reaching out to the diverse Gen Z women in particular.
The book challenges traditional narratives by examining the evolution of marketing to women over the years, emphasising the need to move beyond stereotypes and assumptions. “Women Beyond Pink” is not a portrayal of individual women but a comprehensive exploration of campaigns, and the changing roles of women as consumers and decision-makers.
Bottle Openers’ co-founder Shilpi Prasad shared her wisdom with readers, encouraging them not to internalize advertisements. Her advice centers on thoughtful purchasing decisions based on inherent needs, rather than external influence. She urges readers to seek mentorship, collaborate with other women, and celebrate each other’s achievements.
“Women Beyond Pink” author Shilpi Prasad commented on her debut: “Launching ‘Women Beyond Pink’ is a culmination of my experiences and observations in the dynamic world of marketing and advertising. I hope the book sparks conversations about the diverse and dynamic nature of women as consumers and decision-makers. It’s not just a book; it’s a call to challenge stereotypes and embrace the infinite possibilities women have in the market and society.”
Shilpi Prasad brings over 20 years of expertise in PR, communications, and digital marketing, with a background in handling diverse roles across various industries. As a co-founder of Bottle Openers, she has played a pivotal role in the company’s growth, earning recognition for tech innovations and creative prowess in film production for brands such as Faber, BlackBerrys, Cream Bell, and Alcis.
“Woman Beyond Pink” is set to be a thought-provoking addition to the literature on gender roles, marketing, and consumer behavior. The book is now available for purchase online on Amazon WOMEN BEYOND PINK.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
