MAM
Sanjay Kapoor joins PVR Board as Director
NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India, has announced the appointment of Sanjay Kapoor as the Director on the Board of PVR with effect from 31 January.
Sanjay brings with him expertise and understanding to the rapidly growing and changing Indian market. With an experience of close to three decades, global business acumen, perspective and intelligence, Sanjay will advise the PVR Company to achieve greater milestones.
“We are pleased to welcome Sanjay to our board of directors”, said PVR Ltd Chairman and Managing Director Ajay Bijli. “His brand expertise, experience in building large service businesses, digital penchant and consumer insights will be invaluable as we continue to expand our business of exhibiting quality cinema in the country. Our board is looking forward to the perspective Sanjay will provide to our strategy and operations as we continue to focus to give the best to our audience.”
On accepting the new responsibility, Kapoor said, “I am very excited to contribute to the largest multiplex chain in India. PVR is the most respected name in the film exhibition industry and I look forward to sharing my experiences and contributing to the growth of the leading multiplex chain in India.”
With a robust career spanning over 28 years, Kapoor, an Ex-CEO Airtel (India & South Asia), has been instrumental in shaping the growth and diversity of India’s largest integrated telecom service provider and held key leadership positions in the Bharti group till 15 May 2013. Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director – Operations Support.
Kapoor’s leadership extended well beyond the confines of Airtel and he elevated himself as an industry spokesperson globally. For more than 13 years he has played an active role in various industry forums like CII, COAI and NASSCOM. He has been a Board & Executive committee member of GSMA and the Board member of Indus Towers. Presently, Sanjay is a board member of Bennett, Coleman & Co.
Kapoor holds an MBA from Cranfield School of Management (UK) and is a Graduate of The Wharton Advanced Management Program. He earned his Bachelor’s degree in Commerce ( Hons ) from Delhi University.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
