DTH
Videocon d2h launches Sun HD channels
MUMBAI: Videocon d2h is growing leaps and bounds in strengthening its position in the High Definition (HD) space. The direct to home (DTH) operator has added four Sun HD channels on its platform, thus taking the total number of HD channels and services to 27. These channels are: Sun TV HD, KTV HD, Sun Music HD and Gemini HD.
The addition, according to the DTH player, is an extension of its mantra ‘Delighting the Customer Always.’ The four HD channels will be available in the South Platinum HD pack at Rs 540.45. The DTH player through a release, informed that the Sun TV HD will be available on channel no 802, KTV HD on channel no 797, Sun Music HD on channel no 798 and Gemini TV HD on channel no 872.
“The presence of the four new south HD channels on our platform will definitely give us an edge over other DTH players in the highly competitive south market. Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We look forward to consolidating our leadership position in high definition category and delighting consumers,” said Videocon d2h CEO Anil Khera.
The announcement of the four new HD channels has come after the DTH player had recently announced the addition of another 20 channels on its platform in the past 2-3 weeks. These channels include GSTV, India News, News X, Oscar Movies, Reporter TV, Zee Anmol, Big RTL Thrill, Gemini Life, Sun Life, Surya Music, T News, Chintu TV, Kushi TV, etc.
“Our aim of continuously raising the bar in the High Definition category has got a further boost. We always strive to provide the best to our consumers and in this endeavor we have been continuously adding new channels and services. With growing demand for the high definition channels from subscribers and especially addition of Tamil and Telugu HD channels, we are definitely on the right track,” informed Videocon group director Saurabh Dhoot.
“The ‘South base pack’ and the ‘South Silver pack’ has been made extremely strong by adding 55 channels which includes almost all south language channels. The operator with this has 290 channels and services at Rs 175.28 per month,” the release said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
