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PVR Nest and Ryan International School initiate films to sensitise students on road safety

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NEW DELHI: PVR Limited through its social programme and registered foundation PVR Nest and Ryan International School has created a film based road safety education programme at its Cinema at Sahara Mall, Gurgaon.

 

For the first time, a social foundation and a school have come together on a same platform combining their synergies to create a very unique entertaining educational session on the very important issue of Road Safety for children who are the “Future road users”.

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Usually, the best behaviour practices while on road are forgotten. And thus, the issue was communicated to the children in the most innovative and entertaining manner using films as a medium. It is an effort to bring about behaviour change among children towards road safety to reduce the rate of accidents and make it a social movement.

 

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More than 250 children from Ryan International School participated in the program and took the pledge to carry the initiative forward by forming Road safety clubs in school and making their own original films on the issue. The program was given an opening with CineArt educational workshop which was followed by a Film making session by Mr. Nitin Das (an eminent filmmaker who has been awarded by British council for entrepreneurship in the social sector) and an entertaining film.

 

On the occasion, PVR Vice President – CSR Deepa Menon said, “At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with Ryan International School to create education and action on this very important issue of children’s and family health& nutrition using the innovative mediums of films”.

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Ryan International School School, Sector 40 Gurgaon School Head Peeya Sharma, said “We at Ryan International School aim to provide a holistic education. I strongly believe that education moulds and chisels each student into a multi-faceted personality. We recognize the importance of contributing to society in a meaningful way through the hands of children. Through ‘Films for Change’ initiative we aim to inculcate the leadership and responsibility among our students. We are happy that we are able to reach out to our students through films which are the most powerful medium of engagement.”

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Documentary

Netflix and Warner Music ink landmark documentary deal

The streaming giant has just unlocked one of the richest vaults in music history. Its rivals should be worried

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CALIFORNIA AND NEW YORK: Netflix and Warner Music Group have signed an exclusive multi-year deal to produce documentary series and films drawn from the label’s storied artist roster, the companies announced on Friday — a move that hands the streaming platform access to one of the most formidable catalogues in music history.

Warner Music Group represents legends including David Bowie, Cher, Fleetwood Mac, Aretha Franklin and Joni Mitchell, alongside contemporary superstars such as Charli XCX, Coldplay and Bruno Mars. That is a staggering breadth of material for a platform hungry for prestige content and subscriber growth to match.

Under the agreement, Warner Music will work with Unigram, the production company aligned with the label, which will serve as the studio for its long-form projects. Each title will be developed in collaboration with the artists themselves or their estates, ensuring the kind of intimate access that turns a documentary into an event.

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The deal reflects an intensifying race between music-rights owners and streaming platforms eager to turn deep catalogues into premium visual content. Music documentaries have become a vehicle for fan-driven, culturally resonant programming — a trend underscored by Taylor Swift’s “Eras Tour” film, which grossed over $260 million globally and reminded every platform chief just how lucrative the genre can be.

Netflix already boasts formidable credentials in music storytelling, with “Homecoming: A Film by Beyoncé” and “Quincy” among its highest-profile releases. The Warner deal sharpens that edge considerably. Rival platforms have not been idle: Disney+ has released “The Beach Boys”, while Max has drawn attention with “Stax: Soulsville U.S.A.” Apple Music, meanwhile, has pushed into original content through its Apple Music Live series, producing documentaries and livestreamed concerts featuring Harry Styles and Billie Eilish.

The battle for music’s visual soul, then, is well and truly on. Netflix has just made its boldest move yet.

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