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Social Wavelength bags digital and social media duties for Raymond
MUMBAI: Raymond has appointed India’s leading Social Media agency, Social Wavelength to manage their digital and social media mandate. Social Wavelength won this account post a multi-agency pitch.
The Raymond Group, launched in 1925, is one of India’s largest branded fabric and fashion retailers. Today, Raymond has the distinction of being the world’s largest integrated producers of worsted fabrics.
Commenting on this occasion, Mrinmoy Mukherjee, Chief Marketing Officer, Raymond Limited said, “At Raymond, over the last 6 months we have been working towards sharpening and contemporizing our marketing eco system. Towards that purpose, we have conducted multi agency pitches to form partnerships with the best talent available. We understand and recognize the importance of digital engagement and with Social Wavelength’s strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.”
Sanjay Mehta, Joint CEO, Social Wavelength said, “We are delighted to work with one of India’s iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.”
About Raymond:
Incorporated in 1925, Raymond is the leading, integrated producer of worsted suiting fabric in the world, with a capacity of producing 42 million meters of wool & wool-blended fabrics. A pioneer in the textile and men’s apparel business, in India, the Raymond Group is horizontally and vertically integrated and offers end-to- end solutions for fabrics and garmenting. It has some of the leading brands in its portfolio including Raymond Ready-to-Wear, Park Avenue, Parx, ColorPlus, Makers amongst other. Raymond has one of the largest exclusive retail networks in the textile and fashion space in India. More information available on: www.raymondindia.com
About Social Wavelength:
Social Wavelength is India’s largest social media agency with presence in Mumbai, Delhi, Chennai and Bangalore. Its’ suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorized reseller for Radian6 for the Indian market. More information is available on www.socialwavelength.com
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
