MAM
Women leaders honoured at WWLC 2014
MUMBAI: Women who’ve reached top positions in business would understand the kind of courage, conviction and sacrifice it takes for a member of the fairer sex to achieve that kind of success.
And so the World Women Leadership Congress (WWLC) 2014 was recently held on 14 and 15 February at the Taj Lands End in Mumbai to honour such outstanding women and their achievements.
The WWLC Awards recognized the profound role played by women as leaders, decision makers and administrators in shaping the future of nations across the globe.
The panel was constituted by women from different walks of life from different nationalities who all but echoed Mahatma Gandhi’s saying: “Be the change you wish to see”.
The Social Business Company founder and MD Tania Ellis said: “Women play an integral part in driving the global consciousness movement.”
While several women still choose to be home makers, many others have broken the shackles and made it large in the world outside. According to BNY Mellon managing director, global head of diversity and inclusion Jyoti Chopra, “Women who have made it to that position share tremendous drive, mentorship, are risk takers, visionaries, have the skill to connect, to lead, inspire and motivate.”
During a session titled ‘Women leaders as architects of change’, Chopra expounded the qualities of a good leader. “You need to find solutions to the issues troubling you. Also, being a good listener helps,” she said while stressing that personal change was a prerequisite of social change.
Women’s Business Development Centre president and CEO Nancy Allen opined that women in leadership positions are always interested in giving back to the community. “It is great to be successful. But a woman knows that their success depends on the success of the community,” she said.
Zambia Media Women Association media consultant and board member Sally Chiwama was of the view that the future would belong to women, provided they ‘believed, dreamed and dared to do things.”
Hettigoda Industries company director Vidyani Hettigoda echoed the general sentiment that women had a long road ahead to leadership.
Africa Nazarene University vice chancellor Leah Marangu emphasized the importance of education. “There is a need to replace traditional teaching methods with integrated ones. This will not only help women increase their knowledge but also follow their passion,” she said.
A key point raised during the discussion was that women need to be more vocal about their thoughts and demands. “Women are shy in asking for what they deserve. It is high time we become more vocal and be the person we want to be,” concluded Standard Chartered Bank global head, mobile money, transaction banking, wholesale bank Namita Lal.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
