Brands
Mirinda renews endorsement contract with Asin
MUMBAI: Her perky persona in the Mirinda ad not just made the ad snazzy but Asin a face of the brand. Now, the actor, who has been endorsing Mirinda for over eight years, has been signed on to represent the soft drink brand for two more years. The deal was recently renewed as the gorgeous star is all set to take the brand’s notion of fun and pagalpanti to the next level.
This deal would make this a 10-year association of the soft drink brand and Asin, something that no actor has managed to achieve this far in the soft drink section.
A source from the brand comments: “Mirinda has extended its association with Asin with a renewal of contract which speaks highly of the kind of professional she is. No other artist has been a brand ambassador for any brand for such a long period of time. The landmark 10 years is an exemplary reestablishment of the kind of brand value Asin has brought to Mirinda.”
Asin commented: “It is always great to be part of such fun-filled campaigns by Mirinda.. I’m sure the viewers will love this fresh dose of absolute fun and pagalpanti.”
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
