MAM
Driver Logistics hires global logistics veteran Naveen Kolathur as COO
Mumbai: Driver Logistics, a logistics company in India, announced that Naveen Kolathur has been appointed as its chief operating officer.Kolathur has over 28 years of leadership experience in the logistics and supply chain industries of which over 22 years have been with DHL in senior roles in the US, Singapore and India. His last assignment at DHL was as VP and Head of Service Quality. Mr. Kolathur has immense experience in building the 4PL/LLP businesses for DHL across Asia.
Announcing Kolathur’s appointment, Driver Logistics CEO Aqil Ashique said, “We are happy to have Naveen Kolathur on board. His customer-centric approach incorporating technology and his experience in building 4PL operations will greatly help Driver Logistics. Mr. Kolathur’s years of experience in Singapore will also be invaluable as we expand operations to South East Asia, beginning with Thailand.”
Naveen Kolathur added, “I am truly excited to join a young and dynamic company like Driver Logistics. The Company’s spectacular growth over the last 4 years points to a strong leadership and perfectly aligned business plans. India’s logistics sector is at the cusp of a high growth phase and Driver Logistics is sure to play a big part in it.”
Kolathur has an MBA from Baldwin Wallace University, USA and is a graduate of the PSG College of Technology, Coimbatore.
Brands
JK Maxx Paints ropes in Akshay Kumar to boost brand visibility push
Actor’s trust-led appeal set to strengthen connect in décor market
MUMBAI: JK Maxx Paints has signed Akshay Kumar as its brand ambassador, as the company looks to scale up visibility and deepen its connect with consumers in India’s competitive decorative paints market.
The move is part of a broader strategy to position the brand around trust and performance, qualities closely associated with Kumar’s public persona. With a strong connect among Indian households, the actor is expected to help the company strike a more relatable chord with home owners.
Welcoming the partnership, JK Maxx Paints business head white cement and paints Nitish Chopra said, “This partnership marks an important milestone in our journey to scale JK Maxx Paints as a strong, future-ready brand. As we expand our presence across markets, our focus remains on building deeper consumer trust and delivering high-performance solutions. Akshay Kumar’s credibility and widespread appeal make him a powerful partner in amplifying our brand story and strengthening our connect with consumers across India.”
Echoing the sentiment, Akshay Kumar highlighted the brand’s legacy and familiarity among Indian consumers. “Some associations just feel right from the heart. This is one of them. JK Maxx Paints carries a legacy that people already believe in. When a name like JK WallMaxx Wall Putty is so deeply woven into homes, it’s not just familiarity, it’s a sense of comfort and trust,” he said.
Launched in 2023 and backed by the legacy of JK WallMaxx Wall Putty from JK White Cement, the paints business has been steadily expanding its footprint. The company operates a manufacturing facility in Rajasthan and an R and D centre in Navi Mumbai, offering a wide portfolio across interior and exterior paints, textures and waterproofing solutions.
The new partnership will roll out through a multi-platform campaign spanning television, digital, print, outdoor and retail channels.
With a trusted face now fronting its colours, JK Maxx Paints is clearly aiming to paint a bigger picture in India’s home décor market.
