Hollywood
Seth MacFarlane’s Cosmos documentary to premiere at White House Film Festival
MUMBAI: On Friday, February 28, the White House is hosting the first-ever Student Film Festival, featuring the work of more than a dozen young filmmakers who created short films celebrating the role of technology in the classroom.
The Filmmaker-in-Chief, President Barack Obama was at Buck Lodge to celebrate progress on ConnectED when he recorded the video on his iPad. ConnectED is an ambitious project to connect 99% of American students to next-generation broadband and wireless technology within five years. In Adelphi, he announced that some of America’s largest companies answered the President’s call to action towards that goal by pledging more than $750 million in commitments to deliver cutting-edge technologies to classrooms, including devices, free software, teacher professional development, and home wireless connectivity.
Building on the President’s eagerness to connect students to technology, and his newfound interest in filmmaking, The White House excited to host the first-ever White House Student Film Festival. In November, we called for Kindergarten to 12th grade students around the country to create short films on the role of technology in their classroom, and students responded with nearly 3,000 entries. In collaboration with the American Film Institute, the White House will screen the finalists’ works this Friday along with a star-studded cast including Kal Penn, Bill Nye, Neil deGrasse Tyson, and Conan O’Brien.
In addition to the celebration of the student films and the President’s remarks, FOX and National Geographic Channel will treat the attendees to a sneak peek of the first episode of the upcoming television series, Cosmos: A Spacetime Odyssey, a US documentary executive produced by Seth MacFarlane (Family Guy, Ted, The Cleveland Show) which celebrates the importance of Science, Technology, Engineering, and Math (STEM).
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
