AD Agencies
Havas Media Group India wins integrated media AOR of Yepme.com
MUMBAI: The year has surely started with a good note for Havas Media group. After being graded at No.1 in YTD new business achievements in both the RECMA 2013 Compitches preliminary reports, the agency has won the Integrated Media AOR for Yepme.com India.
The account is estimated to be upwards of Rs 50 crores annually.
Havas Media Group, India and South Asia CEO Anita Nayyar explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”
“Yepme.com being the first win of the year is always special, we will continue with our effort to deliver value to our existing clients and keep growing the new business organization”, added Havas Media India MD Mohit Joshi.
Speaking on the appointment, Yepme.com co-founder Sandeep Sharma said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”
In December 2012, Forbes India magazine ranked Yepme.com as one of the top five start-ups to watch out for. In February 2014, Stylophane ranked fashion brands across the world on social index where Yepme ranked 19th worldwide.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
