MAM
Streax elevates hair highlighting experience with innovative packaging
Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, proudly unveils an enhanced hair coloring experience along with redesigned packaging for Streax Highlights. The newly introduced Do-it at-home highlighting kit caters to our trendsetting consumers and aligns perfectly with their evolving tastes. The fresh packaging showcases distinctive design elements, enhanced functionality, and revitalized brand storytelling.
Streax Highlights stands as a beacon of innovation, quality, and style, setting the trend in the market by introducing the first-ever end-to-end solution for at-home hair highlighting. In line with the consumer’s desire for a fashion-forward experience, Streax has meticulously crafted this comprehensive kit, designed to cater to the needs of modern consumers who seek both convenience and high-quality hair highlighting solutions.
The kit boasts catchy and innovative packaging. The new pack represents a strategic departure from conventional packaging norms. Streax ingeniously brings the focus directly onto the captivating hues and transformative effects of hair color, setting a new standard for visual storytelling in the industry.
HRIPL MD & CEO Dheeraj Arora conveyed his excitement regarding the newest addition to the brand. He expressed, “Catering to the fashion-forward preferences of today’s consumers, Streax Highlights, the dominant player in highlights and fashion shades, is committed to strengthening its market position and delving into this dynamic segment. With a noticeable increase in the demand for bold colors, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights. This launch aims to broaden the avenues for individuals to showcase their creativity through hair styling, ensuring they stand out and get noticed.”
In addition to the striking new packaging, Streax is also rolling out an engaging communication narrative to highlight the unique features and benefits of its Hair Highlights range.
HRIPL chief marketing officer Mridul Munet said ‘Underlining this offering is Streax’s new narrative, #SetTheTrend, emphasizing that Streax Highlights not only helps elevate your look but also positions you as the trendsetter among your peers. This distinctive packaging design serves as a visual testament to Streax’s commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair color innovation. He added that this new Hair Highlighting Kit will revolutionize the way individuals perceive and experience hair color, further solidifying Streax’s position in the industry’’.
As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a captivating digital film, inviting consumers to embark on a journey of self-expression and confidence.
Streax Highlights will now be available for purchase PAN India including across major e-commerce websites.
With 15 vibrant shades to choose from, Streax invites you to embrace your individuality and express yourself boldly, ensuring that your hair reflects your vibe with unparalleled brilliance.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
