Brands
Britannia’s brand support exercise on track (Q3-2014)
BENGALURU: An analysts’ meet presentation in August 2013 said that Britannia Industries Limited (Britannia) had been supporting its brands to leverage their strengths with higher percentage of ad and sales promotion spends (Ad & SP Spend) vis-?-vis Nett Sales Value, considering the fact that consumers had started rolling back spending.
Please note that the term ‘Operating revenue’ in this article/these Graphs, figures refer to ‘income from operations (net of excise duty)’.
Figure A
Britannia says that Food is a Rs.12,50,000 crores opportunity with branded food growing faster than overall food and non food with ‘Biscuit’ being the largest category in branded foods at about Rs. 25,000 crores.
The strategy seems to be on course, with the company registering an improvement in operating revenue and higher PAT, with the only blip being Q1-2014, when the company’s Operating revenue and total expense dipped (Figure B), while its ad spends in relation to income from operations (net of excise duty) peaked as (Figure D) below indicates. However, despite lower revenue in Q1-2014 and a slight dip in PAT q-o-q as compared to Q4-2013 in terms of money, the company’s PAT in percentage terms in relation to its Operating revenue and Total Expense also peaked at 5.82 per cent and 6.25 per cent respectively (Figure B).
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Figure B
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Operating revenue and Total expense down in Q1-2014 as Figure B above indicates, while PAT percentage peaks as indicated in Figure C below
Figure C
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Figure D indicates Ad and SP spend percentage in relation to Operating revenue and Total expense peaked in Q1-2014.
Figure D
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Figure E below indicates figures reported over six month and nine month periods of 2013 and 2014 ending September 30 and December 31 of the respective years.
Figure E
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While FigureF indicates the overall picture of the six quarters starting Q2-2013 and ending Q3-2014.
FigureF
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Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
