News Broadcasting
Open Mike – Voice of the People
MUMBAI: With the announcement of General Elections 2014, the spotlight is now on the voters who will play an important role in the entire process. In an effort to provide a platform to them on what they think about various socio-political issues and how they want to get them addressed, CNN-IBN & IBN7 are launching a unique initiative called Open Mike on 10th March, 2014. This one-of-its-kind initiative will give the common citizens an opportunity to voice their concerns, grievances, opinions and expectations from the upcoming General Elections at a scale that has never been seen before.
Everyday a question revolving around the key political issues, opinions and policies will be put on–air as well as on the network’s various online and social media properties. ‘Open Mike’ will travel across pre-selected locations in 17 major cities across the country and capture bytes from people on the said question. Selected responses will be aired as special segments in the newswheel throughout the day on both the channels. In addition to this, a special half-hour show will also go on-air Mon-Thu at 10:30pm on CNN-IBN. Viewers would also be able to submit their videos, responses on the channel’s various web and social media interfaces.
Speaking on the launch of this initiative, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “CNN-IBN and IBN7 have always followed a legacy of inclusive journalism. Taking this legacy forward at a very significant time in India, we have come up with the initiative ‘Open Mike’ to enable our common citizens to fully exercise their right to express their views and expectations from the government and help shape the future of our country.”
Don’t miss this special starting from Monday, March 10th only on CNN-IBN & IBN7.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
