Music and Youth
MTV and HUL launch ‘MTV Films’
MUMBAI: In a first of its kind collaboration, MTV India, the leading youth entertainment brand and Hindustan Unilever Limited, India’s largest Fast Moving Consumer Goods Company are coming together for the launch of MTV Films.
MTV Films, a unique initiative, will present six original films by six young, cutting edge and cult directors of new age Bollywood – Anurag Basu, Anurag Kashyap, Rohan Sippy, Nikhil Advani, Abhinay Deo and Shoojit Sircar, each a stalwart in his own right. Starting March 23, 2014 at 7 PM one director’s movie will be showcased each month for six months which will be inspired by the philosophies of different HUL brands such as Sunsilk, Tresemme, Ponds, Lakme and Close Up amongst others. Through each movie, the iconic directors will portray the take of today’s youth on age old topics of love, family, friendship, relationships and ambitions in an hour long entertaining story.
Speaking about this initiative, Aditya Swamy, EVP and Business Head of MTV, said, “Content is the No1. social currency of today and that makes it the most powerful medium to connect with consumers. Our partnership with HUL reflects the thought leadership both partners bring to the media and marketing world. Getting six superstar directors to create wonderful stories for brands is a coup and we are excited to launch a brand new franchise with MTV FILMS.”
Hemant Bakshi, Executive Director, Home & Personal Care, HUL, said, “HUL firmly believes in pioneering and creating newer ways of engaging consumers by leveraging popular culture. With the launch of MTV Films, we will re-define the way in which brands tell their stories to consumers. This initiative will focus on communicating brand purpose and we are confident that it will resonate with our audience and build brand love.”
Ravi Rao, Leader – South Asia, Mindshare, “Mindshare has been instrumental in raising the bar and pioneering Innovations for Unilever through its strategic partnerships and alliances. This is a yet another initiative for Unilever that will usher in a new era in innovation which will set the template for ‘best practices’ in the region. We are very proud of this initiative that we have driven with MTV and we look forward to scaling up the model year on year.”
Amin Lakhani Leader-South Asia, Team Unilever, “Converting India’s passion points into key communication opportunities is our endeavour and a challenge we thrive on. Story telling is the new mantra to connect with our consumers, something that we have done over the years with much success. This initiative is the new benchmark not just from the uniqueness of the concept, but ably complimented with scale and execution. Moving away from branded placement, into branded content in its most pristine form with this initiative, is something we are very proud of.”
This distinctive collaboration goes ‘beyond television’ platform with multiple touch-points like mobile, online and radio to engage the consumers.
So gear up to see a unique film every month from March 23, 2014 at 7 PM kick-starting with Anurag Basu’s film, ‘REAL FM’ only on your favourite youth entertainment channel, MTV
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
