MAM
Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day
Mumbai: This Women’s Day, Tata Tea Gold has launched a new Dil ki Suno campaign that empowers women to listen to their hearts as they have the potential to achieve more. The latest film from Tata Tea Gold delicately captures the predicaments faced by women and encourages them to listen to their hearts and believe in their ability to do more.
The film depicts the journey of four women in different stages of their lives, each facing a dilemma of choosing between their aspirations and present-day realities. The film portrays the story of a seasoned cricketer who has just tied the knot and struggles with the thought of balancing her professional and personal commitments. It also depicts the journey of a 50-year-old woman who is passionate about dancing but worries if pursuing dancing at her age would be perceived as appropriate. A successful corporate professional who wants to resume her musical journey, and a homemaker who is taking her first steps in stock trading and feels uncertain about the likelihood of success. The film beautifully unfolds the conflicts a woman faces as she tries to balance her passion with familial, career or societal obligations. Nevertheless, what binds them together is their willingness to listen to their hearts and recognize that they have it in them to attain more.
Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Tata Consumer Products president – Packaged Beverages (India and South Asia) Puneet Das said, “Tata Tea Gold, a premium tea blend that gives you rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields – Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc. Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavours to motivate today’s women to listen to their hearts and unlock their true potential.”
Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their hearts and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women’s empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
