MAM
73 per cent urban Indians see Ram Temple consecration boosting BJP/NDA vote bank: Ipsos IndiaBus Ram Temple Perception Poll
Mumbai: The consecration ceremony of the Ram Temple in Ayodhya was held on 22 January 2024. PM Narendra Modi was present at the temple and about 7,000 devotees including celebrities and prominent figures in society were present, who were there by invitation.
A lot has been written about the timing of the opening with general elections coming up this year. What are the views of the common man? Ipsos, a leading global market research conducted a survey among urban Indians to capture their views on how they perceive this grand opening of the temple. Overall, 73 per cent of the respondents polled believe the construction of the Ram Temple in Ayodhya will influence votes in favor of the BJP/ NDA in the upcoming General Elections. Similar views were pronounced among students (80 per cent), east (86 per cent), north (80 per cent), tier 1 (79 per cent), tier 3 (77 per cent), west (74 per cent), women (74 per cent), low education (74 per cent), high education (71 per cent), men (71 per cent), SEC A (69 per cent), tier 2 (62 per cent) and slightly lower among south (51 per cent) respondents.
Ram Temple in Ayodhya = Economic gains for Uttar Pradesh?
Overall, 77 per cent of those polled hold the view that the new Ram Temple in Ayodhya will boost economic gains for Uttar Pradesh. Across demographics the respondents polled held this view and agreed. East zone (91 per cent), north zone (89 per cent), west zone (80 per cent), 45 plsu age group (81 per cent), 18-30 years (78 per cent), 31-45 years (73 per cent), SEC B (81 per cent), SEC C (77 per cent), students (81 per cent), males (79 per cent), females (75 per cent) etc. The view was also endorsed by tier 1 (79 per cent), metros (78 per cent), tier 1 (79 per cent), tier 2 {76 per cent), tier 3 (75 per cent), low profile (79 per cent) and high profile (71 per cent). Only 45 per cent in south felt the temple will lead to economic gains for Uttar Pradesh.
Commenting on the findings of the survey, Ipsos India group service line leader, public affairs, corporate reputation, CSR and ESG Parijat Chakraborty said, “The Ram Temple in Ayodhya will influence the vote bank in favour of the BJP/ NDA is the dominant view. This view is being supported by more number of respondents across demographics. For south zone we see polarization of views. Likewise the Ram Temple giving a fillip to economic gains for the state of UP was universally endorsed across cohorts. Only south zone was polarized. New fancy trains, airport, and improved infrastructure in Ayodhya will finitely bring devotees to the holy city and increase tourism and economic benefits.”
Ram Temple opening – a religious event or political event
Overall, we see divided views – 51 per cent perceive it as a religious event; 16 per cent say it is a political event, while 26 per cent believe it is a religious cum political event and seven per cent were undecided. South zone was most divided with 24 per cent calling it a religious event, 35 per cent said political event, 24 per cent said both (religious and political), while 17 per cent were undecided. 66 per cent respondents in tier 3 called it a religious event and likewise for north zone (65 per cent) said it is a religious event.
“Perceived largely as a religious event, though its linkage with politics cannot be ignored,” added Chakraborty.
Methodology:
Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200 plus respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have a city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
