Ad Campaigns
Myntra teams up with Meta
Mumbai: To commemorate it’s 17th Birthday, Myntra has launched a fun emoji campaign on WhatsApp, in partnership with Meta and Gupshup, ahead of the Myntra Birthday Blast, scheduled to be held between March 1-7. Redefining the pre-event buzz with an exciting twist on traditional WhatsApp chatbots, Myntra has ensured that its Birthday becomes truly special for its customers and is filled with surprises. This campaign will be live on WhatsApp, for Myntra users on 1 and 2 March. It will be an interactive and personalized experience for users, who will have to guess the hidden emojis to unlock Myntra’s official cheat sheet for accessing incredible offers of Myntra Birthday Blast.
This campaign will see Myntra’s chatbot, via the official WhatsApp account of the company, send a challenge to users, asking them to find a secret emoji, related to birthday celebrations, to receive a return gift, as per the applicable T&C of the campaign. Upon responding, customers are rewarded with the ‘cheat sheet’, which serves as a quick snapshot of the incredible price points during the Myntra Birthday Blast. In this one-of-a-kind campaign, users will also receive unique selections and offers tailored to their preferences, for every emoji used, which can then be availed during the Myntra Birthday Blast. For instance if a user responds to the bot with a ‘jeans’ emoji, that user will receive a cheat sheet with all the jeans related offers.
Myntra has categorised the emojis as per the different categories, that users shop from, to generate tailor-made responses. Additionally, as part of this campaign, customers will also see the ‘reminder’ feature, in case users choose to stay updated on the latest offers on Myntra during its Birthday Blast event.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
