Music and Youth
9X Jhakaas to foray into reality space with ‘Heroine’
MUMBAI: 9X Jhakaas, in collaboration with Video Palace, a leading production house that has created Marathi blockbusters like Duniyadari and Hee Porgi Konachi, is all set to premiere Lux Jhakaas Heroine, a grooming reality series that will mark the channel’s foray into the reality space.
Lux Jhakaas Heroine, which has been in the making for the past two months, will see the winner getting an opportunity to play the lead in Mitwaa, an upcoming Marathi film starring Swapnil Joshi (Fu Bai Fu) and Sonalee Kulkarni (Natrang). The film is produced by Meenakshi Sagar Productions and Nanubhai Jaisinghani of Video Palace, and directed bySwapna Waghmare-Joshi (Damadamm).
“We want to bring the youth back in the theatres! The Marathi entertainment industry has created a niche of its own, with a dedicated viewership and growing popularity. There is new talent coming in, and this is the new talent that the country needs,” says 9X Media Group EVP and content head Amar Tidke “We are a regional channel, and a regional channel will do what the region wants; widen the reach of our audience as much as we can. And since we are a music channel, music will play an extremely significant role in Lux Jhakaas Heroine. We will not deviate from music.”
Registrations for Lux Jhakaas Heroine have begun and will be on till 26 March, 2014. Those interested can also register by auditioning on digital platforms. Of the entries received, 60 will be shortlisted and finally pared down to 30 contestants, who will undergo training and grooming before an eminent jury selects the Jhakaas Heroine from among them. Within ten days of announcing the winner, she will start shooting for Mitwaa.
The channel is betting big on the upcoming show which is being promoted extensively across print, radio and digital platforms. Promos are being played in Big Cinemas and UFO screens across Maharashtra. 9X Jhakaas is also promoting the talent hunt across colleges, housing societies and CCD outlets in the state. A brand integration with Radio City is part of the marketing strategy.
“If Heroine is as successful as we are confident it will be, we will consider venturing into similar formats in the near future,” concludes Tidke.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
