Hollywood
Zac Efron will star and produce film adaptation of John Grisham’s The Associate
MUMBAI: Disney Channel’s High School Musical hit teen pop star Zac Efron will soon don the hat of film producer for the second time, The Hollywood Reporter (THR) reports. According to THR, Efron will star and produce in a new adaptation of John Grisham’s 2009 best-seller The Associate.
Efron is set to play the role of Kyle McAvoy, who grew up in his father’s small-town law office in York, Pennsylvania. He excelled in college, was elected editor-in-chief of The Yale Law Journal, and his future has limitless potential. But Kyle has a secret, a dark one, an episode from college that he has tried to forget.
The secret, though, falls into the hands of the wrong people, and Kyle is forced to take a job he doesn’t want – even though it’s a job most law students can only dream about. Three months after leaving Yale, Kyle becomes an associate at the largest law firm in the world, where, in addition to practicing law, he is expected to lie, steal, and take part in a scheme that could send him to prison, if not get him killed.
Efron will produce via his Ninja’s Runnin Wild production house (That Awkward Moment), and Doug Wick and Lucy Fisher (Divergent) will produce through Red Wagon Entertainment. Michael Simkin and Nicki Cortese will oversee development.
The Associate was earlier set up at Paramount back in 2008, with Shia LaBeouf attached to star. Previous adaptations of Grisham’s books include The Firm, The Pelican Brief, The Client, A Time to Kill, The Rainmaker and The Runaway.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
