Brands
TVS Motor launches connected electric three-wheeler, King EV Max
MUMBAI: Here’s another player who’s tuk-tuking into the three wheeler EV segment. Two and three wheeler maker TVS Motor Co has officially launched its new connected passenger electric three-wheeler, the TVS King EV Max on 20 January . The innovative vehicle comes equipped with advanced features such as Bluetooth connectivity through TVS SmartXonnect, addressing the growing demand for sustainable urban mobility.
At the launch event, TVS Motor Co business head of commercial mobility Rajat Gupta, highlighted the significance of the new introduction.
“The TVS King EV Max represents our commitment to sustainable last-mile connectivity solutions amid rapid urban expansion,” he stated. “With superior comfort and connectivity features, this vehicle is designed to meet the needs of both individual users and fleet operators, ensuring increased earning potential.”
The TVS King EV Max boasts a remarkable range of 179 kilometers on a single charge and quick recharging capabilities, achieving 80 per cent in just hours and 15 minutes. The electric three-wheeler is powered by a high-performance 51.2V lithium-ion LFP battery, offering a top speed of 60 km/h and a spacious, ergonomic cabin for passenger comfort.
Initially available in Uttar Pradesh, Bihar, Jammu and Kashmir, Delhi, and West Bengal, the King EV MAX will soon be rolled out nationwide, priced at Rs 2,95,000 (ex-showroom). It also features a robust six -year or 150,000 km warranty, along with 24/7 roadside assistance for the first three years.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
