Brands
Videocon d2h launches three new packs focusing on Star Sports
MUMBAI: Videocon d2h has launched three new subscription packages in the mid level price segment targeted at sports lovers.
The three new packs launched are: ‘Gold Maxi’ which is priced at Rs 260 per month and will consist of 328 channels and services including sports channels like Star Sports 2, Star Sports 3, Hindi general entertainment channels (GECs) like Star Plus, Colors, Zee TV, Sony etc, Hindi movies channel like Max, Zee Cinema etc, Hindi news channels including Aaj Tak, NDTV India, IBN 7, India TV and regional language channels comprising all Marathi, Bengali, Odia, Punjabi, Assamese and Gujarati channels and services.
The second pack launched is the ‘South Silver Maxi’ which will cost Rs 205 per month. The pack consists of 308 channels and services which includes sports channels like Star Sports 2, Star Sports 3 and all Tamil, Telugu, Malayalam, Kannada language channels. The third is the ‘South Gold Maxi’ at Rs 270 per month. The pack comprises 364 channels and services includin sports channels like Star Sports 2, Star Sports 3, all Tamil, Telugu, Malayalam and Kannada channels and popular Hindi GECs.
“We have always been focused on offering customer centric packages and entertainment solutions. These new packs have been designed keeping in mind the requirements of consumers and his preferences of channels like Star Sports 2 and Star Sports 3. Consumers will now have more choice than ever before,” said Videocon director Saurabh Dhoot.
Videocon d2h CEO Anil Khera added, “We have launched three new packs, giving our consumer the convenience of choosing the packs as per his requirements. As sports is a religion in India, we have included two major sports channels Star Sports 2, Star Sports 3 in these new subscription packs at affordable prices.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
