MAM
ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’
Mumbai: This International Women’s Day, ICICI Prudential Mutual Fund proudly unveils its latest campaign ‘Sapno ki Kishte’, narrating the remarkable journey of a mother and her son. Through a poignant narrative, the campaign captures the woman’s unwavering determination to fulfil her son’s dream of owning a car, despite her everyday challenges. The campaign highlights the need for financial awareness amongst women and securing the future through the Systematic Investment Plan (SIP) route.
The campaign sheds light on the daily sacrifices and resilience of women, emphasizing the pivotal role they play in shaping the dreams and aspirations of their families. As the story unfolds, viewers witness a woman’s unwavering strength and perseverance.
ICICI Prudential AMC head of marketing, digital and customer experience Abhijit Shah emphasised the importance of the campaign in recognizing and celebrating the contributions of women. He stated, “At ICICI Prudential Mutual Fund, we believe in empowering individuals to achieve their financial goals, regardless of their circumstances. Through this campaign, we aim to honour the unbeatable spirit of women and how Mutual Funds offer a pathway to secure their family’s future.”
The campaign underscores the benefits of investing in Mutual Funds as a means to secure financial stability and pursue long-term goals. By offering a wide range of investment options tailored towards achieving diverse needs, ICICI Prudential Mutual Fund remains committed to supporting individuals in their journey towards financial independence.
Mutual funds provide a diversified investment option, allowing individuals to invest in a variety of asset classes like equity, debt, gold and other commodities. Furthermore, Mutual Funds offer liquidity, transparency and flexibility making them a convenient tool for individuals looking to achieve their financial goals whether it’s for a short-term requirement like a car, a medium-term requirement like the down payment for a home or for long-term needs like building a retirement kitty, saving for child’s overseas education or simply building long term wealth. The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
