MAM
Tonic Worldwide launches ‘Craft’
Mumbai: Tonic Worldwide – a digital-first creative agency, has announced the launch of ‘Craft’ – a community platform that recognises the relevance of craft, celebrates creative work and helps budding talent with the resources to succeed.
In an era marked by relentless technological advancements the creative industry finds itself increasingly detached from their craft. The leadership at Tonic Worldwide found the need for an industry-wide initiative – a first-of-it’s-kind platform that unites creatives from advertising, filmmaking, branding, product design, animation, visual FX, web design and other commercial creative mediums to share knowledge and collaborate to keep the crafts alive. The platform is anchored by three main pillars:
● Spotlight: This segment showcases case studies across advertising, branding, product design, filmmaking, animation, visual FX, web design and other creative mediums. The idea is to question creativity and its subsequent creations in turn creating knowledge hubs and pools for talent to upskill and excel.
● Stage: Get access to learn from the best in the industry through masterclasses, round tables and quick tutorials, which empower creatives with the resources to succeed. Experts dissect their craft for budding and professional creatives to absorb and adopt.
● Studio: The platform organizes workshops, designathons, writer retreats, filmmaking sessions, hackathons, and other events which serve as incubators for creativity, enabling participants to bring their ideas to life while providing brands and communities with fresh, innovative perspectives.
Speaking on this initiative, Tonic Worldwide founder & CEO Chetan Asher said, “The technological advancements have been rapidly changing the way we perceive craft. Here is a platform where craftswomen and men come together to focus on the basics, learn from each other’s process and collaborate with the ecosystem that includes advertising, marketing, communication and other commercial creative mediums”.
Head of Craft & chief curator Ashwin Dutt Ponamgi added, “A craftsperson lives for the process, and not just the outcome. If you notice, there are many innovative and groundbreaking pieces of work that go unnoticed. It has become increasingly important to create a community that shares the love for their craft, celebrates various art forms and sustains old techniques. We aim at lauding good work, engaging creatives in community events, and imparting knowledge through curated workshops”.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
