MAM
‘Reporters Sans Frontier’ honours Arunachal Times journalist
KOLKATA: Tongam Rina, an Itanagar-based journalist, has been honoured by the ‘Reporters Without Borders’ (Reporters Sans Frontier-RSF), the international organization that works for freedom of the press and information.
Rina, the associate editor of The Arunachal Times, is the only Indian journalist to find place in the list of ‘100 information heroes’ released by the Paris-based body on the occasion of World Press Freedom Day on 3 May, the newspaper said in a statement.
Apparently angered by her bold articles against anti-social elements in the society, gunmen shot and injured her in front of her office on 15 July, 2012.
Now recovered from her injuries, Rina vows to continue her journalistic mission without fear and trepidations, the statement said.
Prepared for the first time by the RSF, the list comprises 100 heroes (men and women scribes between ages 25-75) from 65 countries across the world, who have helped “to promote the freedom enshrined in Article 19 of the Universal Declaration of Human Rights through their courageous work or activism”.
Last year, Rina was also selected for the prestigious ‘Prize for the Freedom and Future of the Media’ instituted by the Media Foundation, Leipzig, Germany.
She was also honoured with the Laadli Media Award 2011-12 for Gender Sensitivity, Eastern Region, in Kolkata in 2012. The award is instituted by the Population First, an NGO working on population and health issues supported by the United Nations Population Fund (UNFPA).
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
