Brands
Sundev Appliances signs Raveena Tandon as Brand Ambassador for ‘Desire’
MUMBAI: Sundev Appliances Ltd is extremely happy to announce its association with Raveena Tandon as the Brand Ambassador for their brand ‘Desire’. Raveena Tandon will be promoting the entire range of ‘Desire’ product line consisting of Kitchen Appliances and leading all brand related communications..
Speaking on the occasion Mrs. Raveena Tandon said “Managing the modern household is no cakewalk. I have a family and understand how difficult it is for the woman of the house to balance her life between work and family. The fast pace of life and the lack of time and the stress that it brings along with it means you need an ideal partner at home to understand, empathize and work with you in running your home. ‘Desire’ is my partner in running a smooth operation at home and saving enough of my time which in turn is nicely divided into work and family. I am happy and proud to be associated with Sundev Appliances Ltd through ‘Desire’ and wish them all the best in taking ‘Desire’ to every corner of India.
Mr. Dev Anand, Director – Sundev Appliances Ltd said: “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights. We are proud and happy to have her on board to endorse ‘Desire’”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
