iWorld
Shotformats launches Tiny TV for music video lovers on mobile
MUMBAI: Tiny TV is another media product from the house of Shotformats and as the name suggests is a data product which offers music video streaming and downloads.
The product is amplified with the huge library of 10,000 videos across 13 languages and covering genres like Bollywood/pop/devotional and regional. Tiny TV will support most of the media player irrespective of consumer handsets.
In the user-friendly platform, the layout is designed in a style that provides an optimal viewing experience, easy reading & navigation with minimal resizing, panning and scrolling, across a wide range of devices. A user can enjoy music of all genres, as per their interests and can share the same on social media platforms too. There is a subscription to this video streaming service. With one time purchase model available for listed price points, user can also subscribe to pre-set packs for streaming videos on Tiny TV and downloading the same on their mobile phones.
Shotformats MD & CEO Niyati Shah exclaims, “Shotformats has always been trendsetters in launching rich media products with high quality content for our consumers. Tiny TV is our initiative for the music video lovers; it offers 10,000 music videos across seven languages with Bollywood dominating the mix. It’s a unique service which offers both downloads and streaming, Shotformats has developed in-house compressing technology which allows us to compress videos keeping the quality intact and allowing the users quick downloads. “
Sony Music India director digital Hari Nair says, “This is a great digital product that allow users to download and stream the videos of their favorite songs. With this generation being on the move, we believe this is a great initiative.”
Aditya Music business head Aditya Gupta adds, “It is a brilliant platform provided for Indian music industry, especially having a full length music video in 2G and 3G format. This enables music aficionados to enjoy the audio and video on the go, in a seamless manner, hassle-free and in various languages. “
