MAM
Halonix makes the streets of India safer through its outdoor campaign
MUMBAI: It is a well documented fact that there is a strong correlation between crime and darkness. The incidences of crimes like rape, muggings, carjackings etc are higher post sunset. Given this, Halonix – a leading lighting brand – hit upon an ingenious idea of converting advertising billboards (Hoardings) and bus shelters into street lights post sunset. The hoarding would carry an advertising message by day. By night, the lights of the hoarding would be turned outwards, pointed towards the street rather than just on the advertising message. So a dark, potentially dangerous street could be turned into a bright, well-lit one.
To kickstart the effort, Halonix invited the citizens of Delhi to name streets or area in their neighbourhood that needed better lighting. The facebook page of Halonix registered many such suggestions. The top suggestion was identified by a poll. As a test run, a Halonix hoarding was put up in VasantKunj. Encouraged by the response, the company installed hoardings at more locations in Delhi.
Given the encouraging feedback from Delhi, Halonix has co-opted outdoor companies to take this idea across cities. Currently Halonix has made some streets in Delhi, Mohali, Jalandhar, Kanpur, Mathura, Allahbad, Lucknow, Trivandrum and Chennai feel safer through this initiative. More cities are in the offing.
Speaking about the initiative, Mr Rakesh Zutshi – Managing Director, Halonix Technologies Ltd said “We at Halonix believe that brands need to have a conscience and should continuously attempt to make the world a better place. Our brand idea – The Right Light – is not limited to the fact that we pursue excellence in our products and their quality. It represents a broader view of impacting life and society positively through the use of light.”
Nima Namchu – Chief Creative Officer of Cheil, Halonix’s advertising agency, who came up with the idea added “This is a great example of the medium becoming the message. The power of the idea lies in the fact that, without spending a penny extra, every brand that takes a front lit or back lit hoarding, can implement this idea and make our cities feel safer. We hope more brands and outdoor agencies take this idea forward.”
To know more about the safer city project visit: www.facebook.com/halonixsafercity
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
