Kids
Sonic unleashes ultimate action this summer
MUMBAI: Sonic, the ultimate action destination is all set to turn on the heat this summer. An exciting line-up of new shows coupled with a month long interactive campaign is giving kids an action-packed summer. Sonic’s summer campaign ‘Sonic Action Mania’ will travel the length and breadth of the country giving kids their dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.
The on-air leg of ‘Sonic Action Mania’ excites kids to come to the channel every Mon-Fri from 1 PM to 3 PM to watch shows that are a perfect mix of action, sports and adventure. Power Rangers SPD showcases the samurai warriors battle the evil with their cohesive team-work, intergalactic weaponry and their fighting skills. SupaStrikas is a series for the ones who love sports and the surprises it brings along. The show revolves around the world’s greatest football team. Idaten Jump, a popular adventure series revolves around a young boy and his love for mountain biking. All that kids have to do is to watch Sonic between 1PM-3PM, answer simple questions and win exciting prizes like mobile phones, bi-cycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile &Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.
‘Sonic Action Mania’ raises the action meter further with a nation-wide engagement program. In addition to a 360 degree marketing campaign spanning cross channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on ground activation plan that includes gaming championships, all India van activations and meet and greet with the famous Sonic action heroes.
Speaking on the channel’s initiatives, Ms. Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media stated, “Sonic fills the need gap for action which, as a genre, was missing earlier from the television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure.We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”
Kids will get a chance to meet and greet their action heroes- ‘The Teenage Mutant Ninja Turtles’ and ‘Power Rangers’, at popular malls like Phoenix Market City in Kurla, Mumbai and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavor of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.
That’s not all! Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7,, 2014 across 14 outlets in India. Every weekend of June will have kids join their favorite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.
The ‘Sonic Action Mania Vans’, yet another leg of the ‘Sonic Action Mania’ will travel across 19 cities that Include Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi, and Jaipur all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump lots more at the Action Van.
Sonic will continue to keep the online audience busy on www.sonicgang.com. The website will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the ‘Kung Fu Panda – Watch-n-Win’ contest this season.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
