Whirlpool of India appoints Integral PR as its new communications partner

NEW DELHI: Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s one major appliance company, today appointed Integral PR as its new Public Relations agency and communications partner.

Speaking on the development, Shantanu Dasgupta, Vice President – Corporate Affairs & Strategy Asia South, Whirlpool of India said “We are extremely delighted to partner with Integral PR as our public relations agency. As we start this journey, we are certain that Integral PR shall help us create greater appreciation for our brand in the market while informing all stakeholders of our business and services, innovations and expansion plans at Whirlpool. We look forward to a long and mutually fruitful partnership.”

Speaking on the win, Mr Sharif D Rangnekar, Director and CEO, Integral PR Services said, “We are delighted to work with a prestigious brand like Whirlpool that makes a huge difference to homes and families. We look forward to contributing to the business objectives of Whirlpool in India and playing a strategic role in shaping its future in India.”