MAM
Srinivas quits Infosys to join PCCW in Hong Kong
NEW DELHI: B G Srinivas, until now Infosys president, is set to join Hong Kong-based diversified group PCCW as Group managing director in July.
Infosys has announced the resignation of Srinivas who has been in India’s second largest IT services firm for 15 years and was considered a top contender for the CEO post at the over USD 8 billion IT giant at the end of present CEO Shibulal’s retirement in June next year.
In a statement, PCCW today said: “PCCW is pleased to announce today the appointment of Srinivas Bangalore Gangaiah as its group managing director with effect from 14 July.”
Srinivas will succeed George Chan, who will retire from his position as the Group MD, following completion of his contract with the company on 7 July 2014.
“I am confident that his (Srinivas) immense IT knowledge, experience in service-oriented organisations, leadership skills and international perspective will provide PCCW Group with additional momentum,” PCCW chairman Richard Li said.
He added that Srinivas will help develop PCCW’s media and IT businesses locally and internationally. With revenues of over USD 3.5 billion in 2013, PCCW is a Hong Kong-based company with interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
Srinivas’ resignation is the tenth top-level exit from Infosys since the return of co-founder NR Narayana Murthy at the helm of affairs in June last year.
At Infosys, Srinivas led key portfolios like financial services, manufacturing and public services. He was also the firm’s highest-paid executive (annual compensation of Rs 7.52 crore in 2013-14 fiscal).
Srinivas, who joined Infosys in 1999, was elevated to the post of president earlier this year in January. Prior to joining Infosys, Srinivas spent 14 years at power and automation technologies firm ABB, where he held several leadership positions.
He holds a degree in mechanical engineering from Bangalore University and has participated in executive programmes at Wharton Business School and Indian Institute of Management, Ahmedabad.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
