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Reliance Communications appoints Milestone Media as its OOH partner
MUMBAI: Milestone Media, a division of Milestone Brandcom, has won the OOH media mandate for Reliance Communication.
The agency won the account in a multi-agency pitch which was attended by seven large OOH agencies. Milestone Media will handle pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength.
Reliance Communications CEO consumer business Gurdeep Singh said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”
Milestone Brandcom group founder & MD Nabendu Bhatacharyya said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the Communications industry with a unparalleled legacy, offer us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to R Com’s growth story.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
