Brands
Hindustan Coca-Cola beverages launch empowering campaign “We Can” on International Women’s Day
Mumbai: This International Women’s Day, (HCCB) unveils a compelling campaign titled “We Can,” dedicated to honouring the unwavering spirit of women in the manufacturing sector. The heart of this initiative lies in a powerful video featuring testimonials and success stories, spotlighting women who have triumphed over challenges in a traditionally male-dominated industry.
The video serves as a testament to the resilience and determination of these trailblazers, breaking down stereotypes and showcasing that, with unwavering commitment, anyone can surmount obstacles and leave an indelible mark. The resounding message, “WE CAN,” echoes the collective strength and potential within every woman striving for success.
Under the theme of “Inspiring Inclusion,” the campaign emphasises the crucial importance of recognizing, appreciating, and amplifying the contributions of women in sectors historically dominated by men. HCCB’s commitment to fostering gender equality is evident in its proactive efforts to champion diversity, inclusivity, and the empowerment of women.
As we celebrate International Women’s Day, HCCB hopes to shed more light on these empowering stories of resilience and triumph.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
