Brands
Samsung Mobile partners with Sunstrike for mobile trade-up programme
NEW DELHI: Sunstrike Telecom India has joined hands with Samsung Mobile for its pan-India trade-up programme under which customers can trade-in their existing mobile devices in exchange for select Samsung Mobile handsets at a special price.
Sunstrike will provide the end-to-end solution for this ambitious Samsung Mobile trade up plan.
Sunstrike’s role involves large scale on-ground implementation along with seamless back-end logistics to power the programme in India.
The telecom provider has put in well-structured, customised, multi-point criteria for determining the customer handsets’ trade-in valuation. The appraised value is honoured on the spot against the new purchase. Sunstrike will buy these handsets at the appraised price.
The programme rides on the intricate back-end verification process and attached logistics for the physical transfer of handsets. The programme will augment Samsung Mobile’s customer retention and acquisition initiatives in the highly competitive Indian market.
Sunstrike Telecom head of global buyback Parm Dhillon said, “Though India has its own huge infrastructure challenges, our global extensive experience in this field, gave Samsung complete confidence to partner with us to drive this programme and make it a success. Not only did we turn this around in record time, we also underscored our position as a global leader in buy-back industry.”
“Our mobile device trade-up team has successfully launched previous schemes in under three weeks enabling our partners to quickly deliver unbudgeted growth as part of new customer activations and existing customer retention strategies,” he added.
Sunstrike India MD Chanpreet Singh concluded, “We know that besides being extremely challenging, India is a huge market for this business. We have put in a fantastic team in India to lead this exclusive deal with Samsung.”
Brands
Nodwin Gaming appoints Sonal Varma as global director of live events
Former Comic Con India VP to scale global gaming and pop culture experiences
MUMBAI: Nodwin Gaming has appointed Sonal Varma as global director of live events, bringing on board a seasoned architect of fan communities as the company accelerates its global push in gaming, esports and youth culture.
Varma steps into the role with more than 15 years of experience creating large-scale fan experiences and cultural platforms. She is best known for her long stint at Comic Con India, where she most recently served as vice president and helped transform the convention into one of the country’s most recognisable pop culture gatherings.
At Nodwin Gaming, Varma will lead the strategy, design and execution of the company’s global live event initiatives. Her mandate includes expanding flagship intellectual properties and developing new formats that bring gaming communities together across emerging markets.
Over the years, Varma has been closely associated with building and scaling community-led events such as Comic Con India, Geekly and the Indian Cosplay Championship. Her work has focused on turning niche fandoms into thriving cultural ecosystems by blending entertainment, creator culture and brand partnerships.
Her appointment comes at a time when Nodwin Gaming is expanding its international events footprint through properties such as DreamHack India, NH7 Weekender, Comic Con India and the Battlegrounds Mobile India Series. The company has also been growing its presence across Asia, Europe, the Middle East and Africa through esports tournaments, gaming festivals and fan conventions.
Nodwin Gaming co-founder and managing director Akshat Rathee, said Varma’s experience in building fan-centric platforms would play a key role in the company’s next phase of growth.
“Sonal brings a deep understanding of how live experiences can bring communities together around gaming and pop culture. As we expand our global live events footprint, her experience will help us create experiences that feel authentic and meaningful for audiences across markets,” he said.
Varma said the scale of opportunity at Nodwin Gaming made the move particularly exciting.
“Joining Nodwin Gaming at this moment feels incredibly exciting because the canvas is so large. There are new audiences, new markets and new formats waiting to be explored. I’m looking forward to working with teams across the network to create live experiences that celebrate gaming culture while staying rooted in the communities that power it,” she said.
Over the past few years, Nodwin Gaming has built an ecosystem that stretches across competitive gaming, creator communities, music festivals and youth culture platforms. With Varma now leading global live events, the company is looking to further expand its flagship properties while experimenting with new formats that blend gaming, entertainment and fandom for audiences around the world.
