Ad Campaigns
AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign
Mumbai: AIWA India is excited to introduce its current social media campaign for Women’s Day, with the inspiring slogan, “Let the #SoundOfStrength rise above the doubt.” With a powerful ode to the strength and empowerment of women, this campaign harnesses the transformative power of sound to uplift and inspire.
The core concept behind the campaign is the understanding of how music empowers and inspires women in all areas of life, the #SoundOfStrength speaks to the unwavering spirit, passion and resilience of women worldwide.
AIWA India MD Ajay Mehta said, ‘We believe in the profound impact of sound to empower and uplift women in every aspect of their lives. Through our #SoundOfStrength campaign, we aim to celebrate the resilience and determination of women, amplifying their voices and stories of triumph.”
AIWA India encourages everyone to participate in the campaign on social media by using the hashtag #SoundOfStrength for the giveaway in order to join the movement and disseminate the message of empowerment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
