iWorld
Twitter gets abuzz with Brazil versus Columbia match
MUMBAI: The battle that saw Columbia being sent home by the five time world football champions Brazil, has turned out to be the second most tweeted match of the 2014 FIFA World Cup season.
There were a total of 12.4 million tweets during the Brazil vs Columbia quarter final match that pitted Brazil in the semi-finals against Germany. The first most tweeted match so far has been Brazil vs Chile which witnessed 16.4 million tweets.
The most tweeted moments of the match were when David Luiz scored the first goal in a free kick receiving 2, 59,352 tweets per minute. The second most tweeted moment was when Brazil defeated Columbia in a 2-1 finish receiving 2,23,004 tweets per minute. The third most tweeted moment was when James Rodriguez of Columbia scored a lone goal for his team on a penalty kick. This goal received 1,78,477 tweets per minute on the micro blogging site.
The most mentioned player of the match was Brazil’s NeymarJr. This is not surprising since the Colombian defender Juan Zuniga kneed the 22-year-old in a crunching tackle and the Barcelona player was stretchered off in agony in the closing minutes of the game.
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He has now been ruled out of the game due to fractured vertebrae, disappointing fans all over the world. The other two most mentioned players of the Brazilian team were David Luiz and Thiago Silva. The top three mentioned players of the Columbian team were James Rodriguez, Juan Cuadrado and David Ospina.
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iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
