MAM
Vui Live appoints Viraj Panwar as sales head
Mumbai: Vui Live, a full-service digital marketing and consulting company, has announced the appointment of Viraj Panwar as its sales head. In this role, Viraj will lead new business development initiatives and oversee strategic sales efforts, which is key in accelerating Vui Live’s growth in the competitive digital marketing landscape.
With over 15 years of experience, Viraj Panwar brings a wealth of experience in sales strategy and client engagement. At Vui Live, Viraj’s primary focus will be identifying new opportunities, cultivating strong client relationships, and driving revenue growth through effective sales strategies. His role includes overseeing the entire sales process, from lead generation to deal closure, ensuring clients’ needs align seamlessly with Vui Live’s innovative digital solutions.
Before joining Vui Live, Viraj was associated with TV9 Network, driving sales growth through branded content initiatives. Previously at ABP Network, he developed strategic sales plans, consistently exceeded targets, and built strong client relationships to achieve significant revenue growth.
Viraj Panwar said, “I am thrilled to join Vui Live, a dynamic agency that is consistently pushing the envelope in digital marketing. My goal is to leverage my expertise to drive business expansion and deliver high-impact results for our clients. The agency’s commitment to utilising cutting-edge technology to create tailored solutions is truly inspiring, and I look forward to contributing to its continued success.”
Vui Live co-founder & business head Akash Manchanda expressed his enthusiasm stating, “We are delighted to have Viraj Panwar on board as our sales head. His deep understanding of market dynamics combined with his proven ability to build and optimise sales processes aligns perfectly with our vision of delivering unmatched value to our clients. As we continue to scale our operations and expand our client base, Viraj’s leadership will be instrumental in driving our growth trajectory.”
With Viraj at the helm of sales strategy and new business development, Vui Live is poised to strengthen its market presence and continue its mission to deliver exceptional digital marketing solutions to brands across industries.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
