e-commerce
Ecloset joins ONDC Network
Mumbai: Ecloset, the premier destination for personalized styling services, is proud to announce its integration with the Open Network for Digital Commerce (ONDC). This strategic partnership marks a significant milestone in Ecloset’s mission to democratize fashion styling and empower individuals across India.
ONDC, an initiative by the visionary Nandan Nilekani, creator of India’s Aadhaar system, is a revolutionary open network designed to connect buyers, sellers, and payment providers in the digital commerce ecosystem. It serves as a digital trade facilitator, providing a level playing field for all participants.
Through this integration, Ecloset’s tech-enabled, personalized styling-advisory service will become easily discoverable to millions more customers nationwide. By leveraging the ONDC network, individuals from all corners of India will soon have seamless access to Ecloset’s team of highly experienced fashion stylists, who specialize in creating custom looks tailored to each client’s individuality, comfort, aspirations, and preferences.
“We are thrilled to join the ONDC network and expand our reach to a broader audience across India,” said Ecloset founder & managing director Rashmi Chopra. “This integration aligns perfectly with our mission to bring out the best in individuals through their personal fashion and style. By harnessing the power of ONDC, we will be able to enhance our catalogue, provide a wider choice of products, and deliver greater value to our customers.”
In addition to making Ecloset’s personalised styling services more accessible, the integration with ONDC will enable customers to seamlessly find and purchase products recommended by Ecloset stylists through any app integrated with the ONDC network. This streamlined shopping experience will empower individuals to express themselves confidently, whether at the workplace, social gatherings, or family occasions.
As Ecloset continues to innovate and expand its offerings, the collaboration with ONDC reaffirms its commitment to revolutionising the fashion industry and empowering individuals to embrace their unique style with confidence.
e-commerce
Giant water gun truck rolls through Gurgaon for Holi
Instamart’s oversized blaster stunt sparks viral buzz ahead of festival; premium guns see rising demand.
MUMBAI: Gurgaon just got Holi’d early because when a truck carries a water gun the size of a small car, the only thing getting soaked is everyone’s attention. A massive, larger-than-life water blaster mounted on an Instamart truck turned heads and triggered phone cameras across parts of Gurgaon this week. The eye-catching installation, part of the quick-commerce platform’s festive build-up to Holi, mirrors the premium water guns available on its app and quickly went viral on Instagram and X, racking up millions of views in under 24 hours.
Commuters slowed to gawk, children pointed excitedly from pavements, and social media lit up with reactions. One user posted, “Gurgaon seriously isn’t for beginners. I spotted an Instamart truck carrying a massive water gun. It was like a pichkari that decided to go 10x for Holi.” Another wrote: “Every festival now comes with its own ‘Did you see this?’ moment. Today’s one for me was a giant water gun on a truck.”
The stunt taps into a noticeable shift in Holi shopping habits. What used to be a last-minute grab for basic plastic squirters has evolved into planned purchases of high-performance blasters and premium festive items. Instamart reports strong demand this season for brands like Spyra water blasters, NERF Super Soakers, Police Gatlin Single-Barrel Water Guns, and Toyshine Electric Water Guns, alongside edible gulaal, natural colours, UV colours, phool gulal, organic options, body paints, aftercare products, sweets, flowers, and curated colour hampers.
Last Holi, the platform saw a 5x spike in flower sales year-on-year and rising interest in premium assortments. This year’s festive range positions Instamart as a one-stop destination for experiential Holi prep, with the giant blaster stunt serving as a rolling reminder that the festival of colours is going bigger, bolder and starting earlier.
In a city where traffic already feels chaotic, one oversized water gun turned the daily commute into the opening act of Holi. Consider the streets officially splashed.
