MAM
Cheil Worldwide SW Asia announces a raft of creative appointments
MUMBAI: Cheil Worldwide SW Asia [Cheil India] has bolstered its creative department with the appointment of seven new members.
The names include Jayant Mathew, Varun Goswami, Joy Sen Gupta, Prashant Sharma, Navajyoti Pegu (Oyio), Prasanth G and Ankur Kalita.
“These are truly exhilarating times at Cheil India as we see top talent making a beeline to join us,” said Cheil Worldwide SW Asia COO Hari Krishnan. “This creative infusion will give impetus to our philosophy of ideas that move in creating winning solutions for our clients.”
“At Cheil, we are always on the lookout for talent and we have been steadily filling the place with good people at all levels. This time, however, an opportunity presented itself because of which we were able to open our doors to all these guys in a matter of a couple of months,” added Cheil Worldwide, SW Asia chief creative officer Nima DT Namchu.
At Cheil India, Jayant Mathew will be partnering Navin Theeng, group creative director-copy. Both Varun Goswami and Joy Sen Gupta will be working as a team as will be the case with the duo- Prashant Sharma, and Navajyoti Pegu (Oyio). Prasanth G will be working on brand Samsung for SAARC and Ankur Kalita will report to Navin Theeng.
Jayant Mathew moves from Publicis where he was creative director and will now take charge as group creative director – art.
Varun Goswami and Joy Sen Gupta, both join from Lowe Delhi where they were unit creative directors. Goswami’s will join sr creative director –copy while Gupta is the new senior creative director –art.
Prashant Sharma joins from McCann World Group where he was creative director- art and will join in as senior creative director-art. Similarly, Navajyoti Pegu (Oyio) will be joining as senior creative director- copy who was earlier with McCann World Group.
Prasanth G joins from JWT and will be the new sr creative director-art.
Ankur Kalita has moved from McCann World Group, where he was creative leader at their New Delhi office. His current designation will be creative director – copy.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
